Photography Credits: Jessica Giesey & Willa McDonald

Photography Credits: Jessica Giesey & Willa McDonald

This project involved the redesign of H-E-B’s trail mix packaging. The product development team behind this initiative worked to remove all certified artificial ingredients, so it was important that the design reflected a fresh, vibrant new product. Bright colors were used to give each variety their own personality. Photography by: Jessica Giesey

This project involved the design of two training booklets for H-E-B’s Global Sourcing team. This team is responsible for sourcing products both locally and internationally to be sold in the grocery store. The concept was centered around travel as the team spends countless hours visiting other countries and learning about their products. Each “passport” was dedicated to the type of sourcing, and was used to inform new partners on the process and objectives of getting products to H-E-B stores.

The goal of this project was to design the label for a new body care line. It was important for the design to communicate simplicity and freshness to reflect the natural, clean ingredients of the set. All products are plant based and fragranced by essential oils. The design highlights important claims to clearly articulate that these products contain only wholesome, natural ingredients.  

The Copper Door is a restaurant and tap room that offers an exclusive dining experience. The thinking behind this identity was to create a mark that is rustic while elegant, classic and contemporary. The typography was inspired by the industrial feel of the restaurant and further communicates the brand’s personality. Supporting elements, icons and graphics were created to extend the branding in a consistent way that is flexible and dynamic. A “door” was incorporated into the typography and supporting graphics to connect the visual system with the name of the restaurant.

H-E-B is Texas born and bread. This illustration was inspired by each grocery store’s unique look. Since the first store opened in 1905, no two stores have the same store front and each store is unique.